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About the Authors

Jennifer L. Krizanek

Marketing professional and thought leader within the product information management / master data management space with a background in B2B marketing, management, email marketing, copywriting, social media, sales, and international business.  Blah…blah…blah.

Overly passionate, sometimes borderline obsessive compulsive, about anything marketing related.  Extreme book nerd.  I swear if I could read books all day I would…I may just have to get a second job to support my habit!

Five Fun Facts that you don’t know about me…

  1. My favorite go-to-book: Thesaurus.
  2. I love office supplies, educational activities, and the smell of books.
  3. I am an extreme naturalist and in my second life I would change people’s lives by educating them on living an organic/holisitc lifestyle.
  4. What I really want right now…a label maker.  But I can’t bring myself to buy one because my husband may divorce me.
  5. Three things I couldn’t live without…my daughter, my husband, and my dog.

Connect with Jennifer  


Danielle McVicar

Marketing professional with a background in advertising, graphic design, copywriting, and social media.

Probably the biggest nerd you’ll ever meet (and I mean Lord of the Rings and World of Warcraft kind of nerd). I love everything marketing-related, especially social media and design. I’m a sucker for a good color scheme and typeface.

Random fun facts about me…

  1. I’m a certified Pokemon Master. No joke, I have the printed certificate and everything.
  2. I’ve been a vegetarian for 10 years. I really like salad.
  3. I have an unexplainable fear of owls. The Tootsie Roll commercials terrified me as a child.
  4. I collect coffee mugs. And shot glasses. Pretty much any kind of drinking container, actually.
  5. Three things I can’t live without:  my baby girl, my husband, and my Xbox.

Connect with Danielle  

Danielle McVicar LinkedIn  Danielle McVicar Twitter

Danielle is a member of the Heiler Software marketing team.