Pinterest continues to be a huge topic of late. In an earlier post, I gave an overview of Pinterest as a new social channel for retailers. Now, let’s take a closer look at how you can actually make this social network an asset as an online retailer.
- Make sure the right person is managing your Pinterest account. This could apply to any of your social media accounts, but it especially holds true for Pinterest. The best person to manage your social account is someone who actively uses it themself. They already fully understand the social channel’s ins and outs, so your company will always be up to speed on the latest trends and best practices.
- Don’t stress about pin descriptions. In the end, your descriptions don’t matter much. People will most likely change them when they re-pin your image anyway, so don’t spend hours trying to come up with a catchy caption. If you need something important included with your image (like a price, name, company logo, etc.) then make sure it’s included on the image itself.
- Use #hashtags. Sure, you know how to use hashtags for Twitter, but did you know you can also use them on Pinterest? By tagging important keywords in your pin’s description, you create a clickable search term, thus creating another way for people to find your pin. Make sure the tagged words are broad and cover topics that connect you to the largest, most relevant audience possible.
- Landing pages are crucial! For retailers, the most important element of a pin is the landing page that it links to. If you pin product images to your account, you want them to link directly to your ecommerce site where they can be purchased. As a Pinterester, nothing is more frustrating than finding something you really like on Pinterest, but then not being able to click through for more information. Don’t let all your efforts go to waste – make it easier for people to buy your products by linking your pins to the appropriate product pages of your site!
- Exposure on Pinterest includes Facebook and Twitter, too. If a person’s Pinterest account is linked to their Facebook or Twitter account, every time they pin or re-pin something, it will automatically appear on their Facebook wall or Twitter feed. This means that when someone re-pins one of your company’s images, it is being seen by everyone that the Pinterester is friends with on Facebook or who follows them on Twitter (considering their social accounts are linked, or course). In addition, their friends and followers on Facebook / Twitter can click the pinned or re-pinned image and click through to your company’s Pinterest page. Really think about the reach potential here – makes you re-think Pinterest’s influencing power a little, doesn’t it?
- Pin visually appealing and interesting content. This tip may seem like a no brainer, but it needs to be said. Pinterest is all about visually appealing content – and that’s exactly what you should be pinning. If you don’t have any visual content, create some. Put your own company spin on a popular meme, take artistic product photos, create an infographic – be creative! Bottom line: make sure you are pining content that your target audience will actually be interested in.
- Be interactive! Don’t forget, it’s social media. Don’t miss the opportunity to interact with your customers! Like others’ pins, follow influential people, re-pin images, or even try creating a collaborative board and let your customers pin to it. You’ll get the most out of your Pinterest account if you actually participate.
- Time your pins. Don’t “pin bomb” your followers! Make sure you space out your pins a bit – if you upload all your images for the day at once, not only do you drastically reduce your visibility, but you annoy the crap out of your followers. Maximize your reach by strategically planning your pin timing throughout the day. If you’re time restricted (or impatient), take a look at PinGraphy, a nifty site that allows you to schedule your pins.
Now, I’m not a Pinterest expert by any means, but I do find myself spending way too much time on this social network (check out my account if you don’t believe me…) From a consumer point of view, these are the ways that I would recommend companies use Pinterest – more specifically, the way I’d like to interact with companies on Pinterest.
What about you – do you have any Pinterest tips or best practices you’d like to share? Leave your tips in the comment section below or visit our LinkedIn group and start a conversation!
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