Even though it’s been a few weeks since the much anticipated release of the iPhone 5, it seems like everyone is still talking about Apple’s newest edition to the iPhone family. Advertise Purple, an online marketing agency based in Los Angeles, has recently revealed some very interesting findings regarding the new iPhone 5 and how its release will impact online retailers this upcoming holiday season.
I’m sure you’ve already heard all about the iPhone 5’s new apps, size, speed, and functionality, but did you know that all of these exciting features are predicted to affect mcommerce sales this holiday? How, you ask? Read on to find out…
The bigger the screen, the better.
The first thing you probably noticed about the new iPhone is its visibly larger screen. Sure, it looks really cool, but how does this affect mcommerce sales? It’s predicted that the increase in screen size is going to make shopping on a mobile device much easier than before, which will in turn drive sales.
In a recent post, I took a look at some ecommerce statistics from last year’s holiday season. Online shoppers were much more likely to make a purchase from a laptop or tablet than from a mobile device. Is it coincidence that the devices shoppers seem to prefer to buy from just so happen to have larger screens? I think not. So it makes complete sense that as mobile devices’ screens grow, so will mcommerce sales.
Buy twice as much in the same amount of time.
Sadly, I don’t have the iPhone 5 (yet), but from what I hear, it’s way faster than its predecessor. And in the context of online shopping, a faster device means less time wasted on loading screens and more time allocated to actual purchasing.
The new iPhone boasts a new A6 chip, which is said to be twice as fast as the previous A5 chip, according to an article posted on InternetRetailer.com. With new digital wallet applications like Passbook, access to payment information is more convenient for customers purchasing online, which will speed things up even more.
Ads are more effective on mobile devices (and cheaper!)
If you’re like most online retailers, you probably use some form of paid digital advertising, whether it be Google Adwords, display ads, etc. But did you know running ads targeted to smart phone users is only a fraction of the cost compared to traditional computer ad costs? According to the PPC Management agency in Los Angeles, “ads are more targeted and conversions are much higher from mobile ad inventory.”
Apple sold a record-breaking 5 million iPhone 5s in only 3 days after its release. Think about how many people are going to be using their cool new mobile device to shop this holiday season… of course mcommerce sales are going to be affected!
According to Forrester Research, mobile commerce sales are predicted to grow from $3 billion in 2010, to $31 billion by 2016 – going from only 1% of global ecommerce sales to 7%. That’s a huge jump for only 6 years! And with new, snazzy mobile devices coming out like the iPhone 5, we may reach this number sooner than we think.
Now more than ever online retailers need to invest in a mobile – better yet – multichannel strategy to capitalize on this growing trend.
Learn how product information management can help you establish a true multichannel strategy in the white paper below!