SEO is what fuels ecommerce stores, and if used correctly it can increase traffic to your site, boost brand awareness, and ultimately increase sales. Who doesn’t want all that? Just be careful – SEO is like a double-edged sword. You need the perfect amount – too little and you won’t see any results, but too much and you’ll be blacklisted as a spammer. Stick to providing quality content and practicing good SEO techniques, and you’ll be in the clear. In an earlier blog post, I listed a few simple SEO tips for online retailers. So you’ve already got those practices covered, you say? Looking for some more whitehat SEO tricks? Try out some of these underrated and surprisingly under-used techniques that will give your SEO that extra boost you’ve been looking for.
You might already know that high quality product images are essential for online selling. But did you know that these same product images can beef up your ecommerce store’s SEO? By properly utilizing your images’ ALT tags you can take advantage of another opportunity to provide descriptive and specific content for search engines to crawl. Search engines can’t determine the content of images (they’re smart, but still don’t have eyes) so they rely on these descriptions to fill them in. Simply make sure that you’re images have unique and keyword-specific ALT text and you’ll be one step closer to improving your search results. Piece of cake.
For even more SEO goodness, try using your images for internal linking purposes as well.
Including reviews on your product pages is a great way to establish a sense of loyalty and trustworthiness, as well as encourage customer engagement. But did you know that having reviews also helps you win search results? Reviews optimize your site’s microdata, which is one of the code languages designed to provide search engines with information about a website’s content. Microdata adds to the quality of search results and makes the overall search experience better, so search engines favor websites that have more/better microdata.
Offer your customers some kind of incentive to get the reviews going, then sit back and watch your search rankings climb!
Videos are considered premium content to search engine crawlers, so they get premium positioning. Just like images, videos can be optimized for SEO. Search engines often display videos along with text pages, so your videos will show up in the results more often if you incorporate keywords into your videos. Consider incorporating target keywords in the title, description, and video tags of your video site map. Creating and submitting a video site map to Google not only allows you to add valuable information to your video, but it indexes your video faster. On top of the SEO value videos can provide, they also enhance the general shopping experience for your customers – double bonus.
Search engines like Google place a large emphasis not only on the quality of the content on your site, but how trustworthy it perceives your site to be. And what’s more trustworthy than having your contact information available on all your pages? Simply including a phone number, email address, contact information, and “About Us” pages in your header or footer could mean more search results. Having clear, easy-to-find contact information not only means that Google reward you with higher search results for being trustworthy, but customers will have an easier time contacting you as well. It’s a win-win situation!
Your social media buttons on your pages are not only a good way to share your content among social networks, but they will help you in organic search results as well. Google now indexes Facebook posts and crawls comments, so your social media efforts are even more valuable than before. If for some crazy reason you weren’t including popular social media buttons on all your pages (duh!) then you definitely want to get right on that – unless you want to miss out on a valuable SEO opportunity, not to mention the chance to spread your content amongst millions of social networking junkies. These 5 techniques may not seem like a big deal, but you’ll be blown away by how much they’ll affect your SEO and overall web traffic.
Want to learn more about how a product information management solution can help you with all the SEO techniques listed above, as well as improve other areas of your SEO? Download the free whitepaper!