Using multiple channels to research products before buying is becoming the norm these days. It’s not uncommon for consumers to use a combination of sales channels, even when they’re planning on buying locally. The importance of a multichannel strategy becomes increasingly apparent – brands must be represented consistently across all customer touch points in order to effectively reach these multichannel shoppers.
The following infographic, courtesy of Milo, examines recent multichannel habits that shoppers have developed.
(Click then zoom to enlarge)
Key takeaway points:
- More than 1 out of 3 shoppers have made a purchase via their mobile device in the past 6 months Tweet this stat!
- 1 in 4 shoppers have made a purchase at least 6 times via their tablet in the past 6 months Tweet this stat!
- 41% of consumers make purchases based on ratings and reviews Tweet this stat!
- Almost half of consumers spend 50% or more of their total shopping time researching products online Tweet this stat!
- 42% of consumers research products via laptop Tweet this stat!
- 34% of consumers research products via smartphone or mobile device Tweet this stat!
- 28% of consumers research products via tablet Tweet this stat!
- Only 19% of consumers research products via physical store Tweet this stat!
As you can see, consumers are actively researching products across numerous channels. In order to effectively sell to these multichannel shoppers, you must supply them with consistent and abundant information, so that they feel confident buying your products.
Multichannel commerce begins with perfect product data. To learn more about product information management, download the free white paper below!