Avoid Shopping Cart Abandonment [Infographic]

I stumbled across this interesting infographic from KISSmetrics addressing a hot topic for digital retailers right now:  shopping cart abandonment.

**If you’re having a hard time reading the small text, click on the image then zoom in to enlarge it — there’s some good info in there, I promise!

Shopping Cart Abandonment Infographic

How else can online retailers prevent shopping cart abandonment? In addition to the ways suggested in the infographic, here are a few of my own suggestions:

  • Provide abundant and informative product data — if you have all the information your customers need on your website, they won’t have to go looking elsewhere to learn more about a product. Even if they find the exact same thing for a better price, your site will appear much more credible, and safer, because you have so much high quality data.
  • Include multiple, high quality images of your products — this ties in with the suggestion above. Images are the most powerful feature when selling online; containing multiple, high quality photographs of a product could be what sets you apart from the competition.
  • Make your site trustworthy — the more credible and legitimate your online store appears, the more comfortable a customer will be buying from you. No one wants to give out their credit card numbers and other personal information to a shady-looking site!
Do you have any tips to avoid shopping cart abandonment? Don’t be shy — leave a comment or visit our Linkedin Group to get in on the conversation!
Source:  KISSmetrics.com (be sure to check out their site for lots of other cool infographics!)
Download the free white paper to learn more about how product information management can help you avoid shopping cart abandonment!
http://www.heiler.com/en/resources/white-paper/pim-mobile-commerce.php

 

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