Author: Danielle McVicar
“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.”
– Jim Jansen, Senior Fellow Pew Research Center’s Internet and American Life Project.
Recent studies are reinforcing a belief that has been growing for some time now – search engines are taking over the world (of online retail, that is.) A whopping 61% of internet users research products online before buying, and 44% of online shoppers start with a search engine. Taking into consideration that over 1/3 of the world’s population is online, these are some pretty big numbers we’re talking about. If you weren’t worried about your SEO before, you should be now.
So you’ve invested some time into making sure your online products are SEO friendly, but you don’t have time to really beef it up. As long as they’re showing up in search results, who cares if they’re at the top? Customers will still find them, right? Wrong. Over 75% of search engine users never scroll past the first page of results – so you better make sure you make the cut. But what about paid search advertising? Our products can still show up at the top of search results even if our SEO isn’t up to par, right? Think again. About 70% of people click on organic search results versus paid.
Numbers don’t lie – having good SEO has become a must for online sellers. There are numerous, complex ways to improve your ranks in search results, but for now let’s take a look at these 3 simple tips that will drastically impact your SEO:
- Relevant, unique content – don’t just copy and paste the same information all over! When Google comes across duplicate content, it is forced to decide which is the most relevant to appear in search results (and it doesn’t always pick right.)
- Keyword density – but don’t go overboard! The optimal keyword density is between 3% and 7%. Anything higher may be recognized by Google as keyword stuffing (a technique that may get your site blacklisted!)
- Unique TITLE and META tags – don’t overlook these important tags! Take the extra time to create unique, descriptive, and keyword-targeted tags (your efforts will be rewarded!)
There’s no doubt that having keyword rich, appropriate content and tags will help customers find, and ultimately buy your products.
Bottom line: SEO isn’t something you can ignore. If you don’t have the time or resources, there are tools to help you achieve your ecommerce goals. Click to learn more about how product information management can help you improve your SEO.
Data Sources: 120 Awesome Marketing Stats, Charts & Graphs, Hubspot
Learn how product information management can give your SEO a boost.