How PIM Pimps Social Commerce

Twitter, Facebook & Co. are on everybody’s lips.  Opinions are wide-ranging, from nonsense to megahype, on the significance of the micro-blogging services on eCommerce and multi-channel trading.  The decision whether or not social media should play a role in your communication and business strategy, and indeed what that role should be, cannot be made by this report.  This report does, however, outline the important factors.

This whitepaper takes a look at First Movers, who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.  Click Here to read the rest on Whitepaper PIM 360 -Chapter 3.