New Product Database for Danish Bookseller Gyldendal

Theilgaard Mortensen implements Product Information Management (PIM) from Heiler Software for IBM WebSphere Commerce

Copenhagen, February 23rd 2010 – Gyldendal, Denmark’s leading online book shop, has selected Heiler Software and Theilgaard Mortensen to manage their product data with a central solution. The Enterprise Product Information Management (PIM) suite from Heiler will support Gyldendals long tail strategy with IBM WebSphere Commerce.

With millions of books is Denmarks book retailer number one. Gyldendal manage product information, coming from many different suppliers, in different formats and high volume. One of the biggest challenges in this retail business is to enrich data and ensure quality. From now the Heiler Product Manager will help to manage this large assortment and to simplify supplier adoptation, which minimise time to market by integrating supplier data to e-commerce channels.

“No other vendor could deliver the needed functions to deal with high number of items like Heiler”, says Jesper Jespersen, Market Director at Gyldendal. Heiler Product Manager is a leading product and master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants for 3 straight years. Heiler’s PIM solution supports IBM WebSphere Commerce. Later also stores of the bookclub will work with this central solution.

“A deal is a deal, and they keep their word. Projects are kept within the time-frame and budget, and the quality is right. Besides, we find competent sparring in them in all areas within IT” says Jesper Jespersen about Theilgaard Mortensen. As strategic Partner of Heiler, Theilgaard Mortensen will implement this new PIM solution.