The World’s Largest Video Game and Entertainment Software Retailer Selects Heiler to Manage all Product Information

Detroit, Feb 18th, 2010 – Heiler Software was selected by the world’s largest video game and entertainment software company as their enterprise solution to manage all product information.

The leading retailer of video game and entertainment software will implement the enterprise product information management (PIM) from Heiler as a central solution to manage all of its master and product data in order to support their multi-channel commerce strategy.

The Heiler PIM solution will enable them to manage within a single repository all product data, including the rich media assets required for the ecommerce channels. The Heiler solution will be the authoritative source to synchronize product data between the various systems within the enterprise. This ensures the highest data quality which is the key factor for successful multi-channel e-commerce.

“Retailers are under a continuous pressure to expand their product mix, ensure channel consistency, and provide higher quality and more abundant product information. The Heiler enterprise product information management solution provides retailers the greatest ability to become full fledged multi-channel merchants and increase both e-commerce revenue and online customer conversion rates. We look forward to helping them maintain their leadership in the video game and entertainment software industry”, says Greg Wong, CEO of Heiler Software Corporation.

The Heiler Product Manager is a leading master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants and LNC magic quadrants for three straight years.