Heiler and ATG Partner in North America To Deliver Product Information Management To ATG Commerce Customers

Complementary solutions enable Web merchants to acquire, centrally manage and then publish product Data into all required channels.

CAMBRIDGE, Mass. & DETROIT, Mich. September 16th 2009 – ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, and Heiler Software, a provider of enterprise Product Information Management (PIM) software, have formed a partnership to provide web merchants with a solution that enables organizations to leverage the Heiler global network of premium suppliers and the Heiler enterprise PIM solution in North America.

Customers today are demanding of their suppliers and retailers a wider product assortment, perfect data quality and channel consistency between their e-commerce platform, brick and mortar stores, print catalogs and mobile commerce. In order to meet these demands, ATG customers will be able to leverage the Heiler’s enterprise PIM solution, including access to Heiler network of over 6400 suppliers and 12,000,000 SKUs.

The Heiler PIM solution provides ATG customers a single platform to acquire, manage and re-purpose all product information. Suppliers, distributors and retailers now have a perfect solution to manage the entire information management process. Whether data originates in an ERP system, an inventory system, a PLM system or any number of other internal or external systems, the Heiler enterprise PIM solution becomes the central hub that normalizes the data and ensures perfect data quality, culminating in enhanced sales through their ATG ecommerce site. In addition, the Heiler solution provides retailers the ability to leverage the same data that is in ATG to generate CDroms, print catalogs, flyers and online quotes.

The joint Heiler ATG partnership has already produced results with a joint customer signing in Musician’s Friend, a top 50 e-tailer, selecting the joint solution. In addition to Musicians Friend, Newell Rubbermaid and GM are both joint customers. “Multi-channel e-commerce is now a business imperative to any retailer,” said Greg Wong, CEO of Heiler Software Corporation. “The joint Heiler-ATG solution provides retailers with the best solution in the market to increase their product portfolio, prepare perfect product data and ensure brand consistency across channels resulting in increased sales and margins”.

“Our customers are requesting solutions to streamline their data management capabilities across multiple channels and reduce the time to market for new products. With Heiler, our customers can achieve both and, in doing so, improve their ROI on the ATG Commercee platform” said Darren Burris, vice president, North American Channels at ATG.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company’s platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com

About Heiler

Heiler Software is a leading provider of enterprise Product Information Management (PIM) solutions for the Retail/e-Tail and Distribution markets. PIM has entered the minds of business leaders and is considered a top initiative for strategic technology and best practices. Organizations are enthusiastically looking to product information as a key to cut costs, meet customer demands, enhance marketing and sales performance, and find new revenue opportunities. Organizations must deal with the rising volume and complexity of product information relating to day-to-day operations. PIM systems have evolved into a combination of technology and process which far exceed the capabilities of standard product repositories found in ERP and legacy platforms and is designed to support or supplement services for these systems. Most companies have realized a 12 month return on investment enabled by the increase in revenue delivered by reaching new markets with a broader set of products that have complete and accurate information, please visit www.heiler.com

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